A.D.W Mainland Heat & Air Conditioning Inc. co-owners Davyd and Alex Williams learned early on in their careers in the industry the importance of customer service.

By the time they started their company in the late 90s, they had learned what not do when working for other people. “We figured we could do better,” said Davyd.

The rapid growth of their family business has proven them right.Their formula for success is based on business principals so basic, they are often overlooked by their competitors.

The company sells reliable, affordable products and hires qualified, conscientious technicians. The sales and service at A.D.W Mainland are equally important to it its customers.

“In the heating and cooling industry, the quality of installation can have a major impact on the efficiency of the equipment,” said Davyd. “No matter how energy efficient a furnace is, if it isn’t installed properly it won’t perform to its rated specifications.”

The reverse is also true. “A mid-range efficient furnace can also be quite efficient when it’s installed expertly.”

A.D.W. Mainland Heat & Air Conditioning Inc. carries American Standard Air heating and cooling products, top-rated by Consumer Reports.

As consumer awareness of energy efficiency and environmental ability grows, so does the interest in and demand for new technology.

Heat pumps are an increasingly popular alternative to conventional heating and cooling systems. Unlike other types of heating systems, which convert fuel to heat, a heat pump is designed to move heat from one place to another.

In the summer, the system reverses the direction of the heat movement to cool the home.

Heat pumps do not replace a furnace, but reduce the need for one. For some homeowners, an investment in a heat pump can save a great deal of money in the long run.

Through the purchase of a heat pump, customers qualify for the federal government ECO energy rebate.